Oct. 20, 2008, Austin American-Statesman
She’s bubbly and beaming, high-volume, with a flip of dark hair and a face like a lollipop. She irks as she endears, bemuses as she bewitches. She’s a bundle of energetic contradictions, bursting here, retracting there. Her expressions blink and change like a neon sign. Her eyes are popping globes. And she just sold you a bunch of car insurance.
Flo is her name. She’s the spokeswoman for Progressive Auto Insurance, lighting up televisions in a series of commercials in which her perky cashier pitches the money-saving merits of Progressive to customers. She works in a sterile, all-white big-box store, and her florid makeup stands out like paint spilled in snow.
First she caught our eye; now she’s snatched our heart. Viewers are smitten. They’re crushin’. They want to know: Who’s that girl?
From a recent blog at HoustonPress.com, with the headline “The Cult of the Progressive Car Insurance Chick”:
“Am I the only one completely and totally enamored of the woman in the television ads for Progressive car insurance? You know, the ones starring that babelicious brunette named Flo with her ‘tricked-out name tag’ and her ’60s style eye makeup and her kissable red, red lips?”
No, sir, you are not. There’s more where that mash-note came from, out there in the blogosphere’s infinite confessional space: “She’s hot.” “She’s weird but, God, she’s fine!”
Others have naughtier ideas that they’re perfectly comfortable sharing with the world, even if we can’t do so here.
“It’s so weird,” says Stephanie Courtney, the actress who plays Flo. Continue reading